There are many different types of outdoor signs that you can use to advertise your business and some are definitely more effective than others. A-frame sidewalk signs, otherwise known as sandwich board signs, are some of the most effective because they act like an extension of your storefront. People will see not only the sign of your business, but also a sign advertising your latest sale or your newest promotion. Plus A-frame sidewalk signs have advertising on both sides, which means no matter what direction your customers are coming from, they’re bound to see your signage and, your message. But knowing which message to put there is important, otherwise the type of sign you’re using to display it won’t really matter at all.
When thinking about what you want your outdoor sign to say, remember to keep it short; the general rule of thumb is under seven words. This is partly because a sandwich board sign doesn’t have a lot of room for more than that, and because customers won’t stop to read a long message. If you can’t send the whole message within seven words, keep it as short as possible, with just a few words bolded or capitalized to draw attention to them. If you have a really long message, then you can break it up over a few days. Your regular customers or passers-by will appreciate you mixing it up and you’ll be able to get your entire point across.
If you have any radio advertisements currently running or you’ve recently sent out a direct mailing promoting your newest sale or promotion for new members, reiterate this message on you’re A-frame sidewalk sign. When customers see it they’ll be able to link it with something they’ve seen or heard before, and are more likely to use your product or service when they need it.
We’ve been helping businesses advertise with outdoor signs for over 25 years now. Not only do we have all the A-frame sidewalk signs and other signage for your business, but we can also give you even more great tips on how to use it effectively to reach your customers and show them that you’re the best! If you have questions about how to use our outdoor signs effectively, contact us and we’ll help you figure out which type of outdoor sign is for you, and what to display on it to market your business effectively.
Great selection of sandwich board signs, a-frame sidewalk signs
