A custom sign is a very effective form of advertising, as opposed to generic, canned signs that can fit nearly any type of business in America. So why does a business buy the generic canned type of sign? It?s simple, they are cheap. A custom sign can cost anywhere from a few dollars more to many times more, but are many more times effective in relaying your message.
Take the generic sign phrase, ?NOW OPEN?. It?s extremely important to let your potential customers know you are now open, but who is it that is open? With a custom sign you can inexpensively add your business name or logo to eliminate any doubt as to who is now open.
Advertising experts have long known how unobservant we, as humans, really are. It takes quite a lot of repetition to ?register? and ?focus? on a concept or idea. Without a custom sign, which attaches your business name to the exact idea you want to convey, it can take many more trips by your establishment to put the two things together.
Without a custom sign, you are doing as much advertising for you neighboring business as you are yourself . It can be a real mistake to assume the passerby is tagging your name onto the ?Now Open? to come to the conclusion you want them to derive from your sign. The conclusion that seems so clear to you, i.e. ?Benton?s NOW OPEN?. Custom signs work!
